Digital Marketing Essentials course offered by the EU4Digital Academy

The EU4Digital Academy, in partnership with the Digital Marketing Institute (DMI) and atingi, has launched a new free online course titled Digital Marketing Essentials. Designed for learners across the Eastern Partnership countries, the course offers a practical introduction to key digital marketing concepts such as social media, online customer journeys, mobile engagement, and data-driven strategies. Delivered in English and fully self-paced, the course is ideal for both beginners and professionals looking to strengthen their digital skills in today’s fast-changing business environment.

Eligibility

• This course is designed for individuals, employees, business owners, entrepreneurs, and marketing professionals from Eastern partner countries who want to enhance their digital marketing skills, grow their business online, and contribute effectively to their organisation in today's digital economy.

Program Date/Format

• The course does not have a deadline
• Duration: Approximately 5 hours
• Format: Self-paced online learning
• Language: English

Certification & Exam

• Upon completion, you’ll receive a free EU4Digital certificate (“badge”)—a verifiable credential to add to your CV or social profiles.
• Optionally, you can take the official DMI Essentials exam in English for a fee (approx. €40, excluding VAT)

Course overview

This course covers the following key areas:

• The Digital Opportunity — discover the power of digital transformation, including the role of Artificial Intelligence and social media in reshaping business interactions.

• The Digital Landscape — learn about the evolving ‘Buyer’s Journey’ and the importance of customer-centric online presence.

• Social Media and Online Shopping — understand how social media and mobile-first apps drive customer engagement and business growth.

• Data, Privacy and Cybersecurity — explore the significance of data-driven decisions, ethical data collection and ensuring data protection.

• AI in Digital Marketing — learn how AI enhances marketing efficiency, from market research to content creation.

• Strategy and the Digital Organisation — develop a strategic approach to digital marketing that’s aligned with clear objectives and Key Performance Indicators.